Duolingo is one of the most remarkable success stories in the history of education technology. What started as a simple idea to make language learning free and accessible has grown into a global platform serving hundreds of millions of learners…
Duolingo makes money primarily through subscriptions (Super Duolingo), in-app advertising, and its English proficiency test. It runs on a freemium model users learn for free, but pay for an ad-free experience and advanced features. But that’s just the surface. The…
Duolingo is used by millions worldwide. Every day, people open the app to learn new languages. Yet, the app remains completely free. So, how does Duolingo actually make money? In this post, the business model behind Duolingo will be explained.…
