Helping early stage founders understand how apps and startups actually make money

So… what exactly is Business Model Hub?

Business Model Hub is a founder-focused learning space where I break down how real apps, startups, and platforms make money before you build them.

I created this for people who are serious about building an app or startup, but don’t want to make the most common early stage mistake:

👉 Building first and figuring out monetisation later.

If you’re an early stage founder, chances are you’ve asked questions like:

  • “This app sounds good, but how will it actually earn?”
  • “Should I use ads, subscription, or freemium?”
  • “Why do some startups fail even after getting users?”

That’s exactly what Business Model Hub exists to answer.

What you’ll actually get from Business Model Hub



Laptop displaying charts and graphs with tablet calendar for data analysis and planning.

How I Analyse and Explain Business Models?

I approach every business model the same way a founder should.

Instead of fancy frameworks, I ask practical questions like:

  • Where does money enter the system?
  • What’s expensive about running this business?
  • What part looks easy but is actually hard?
  • Why does this work for them — and will it work for you?

Then I break everything down in simple, conversational language, so you don’t need a business background to understand it.

Most articles also include sections like:

  • What founders can learn from this
  • What mistakes to avoid
  • Can you realistically build this today?

Because clarity matters more than complexity.

How this helps you as an early-stage founder

If you’re building (or planning to build) an app or startup, this platform helps you:


Reading is good.
But if you’re actually serious about building something, sometimes you need clarity tailored to your idea.

I also help early-stage founders with:

If you want to discuss your idea or need honest input before building, you can reach out directly.

Latest Business Models

One last thing

I built Business Model Hub because I’ve seen too many founders waste months building products without understanding how the business actually works.

My goal is simple:

Help you think like a founder before you build like one.

If that sounds like what you need, start exploring the business models and use them to build smarter.

FAQs