Helping early stage founders understand how apps and startups actually make money
So… what exactly is Business Model Hub?
Business Model Hub is a founder-focused learning space where I break down how real apps, startups, and platforms make money before you build them.
I created this for people who are serious about building an app or startup, but don’t want to make the most common early stage mistake:
👉 Building first and figuring out monetisation later.
If you’re an early stage founder, chances are you’ve asked questions like:
- “This app sounds good, but how will it actually earn?”
- “Should I use ads, subscription, or freemium?”
- “Why do some startups fail even after getting users?”
That’s exactly what Business Model Hub exists to answer.
What you’ll actually get from Business Model Hub
Clear breakdowns of how apps and startups make money
Founder-focused takeaways you can apply immediately
Explanation of who pays, why they pay, and how often
Honest pros, cons, and limitations of each model
Revenue streams explained without jargon
Cost structures and profitability reality

How I Analyse and Explain Business Models?
I approach every business model the same way a founder should.
Instead of fancy frameworks, I ask practical questions like:
- Where does money enter the system?
- What’s expensive about running this business?
- What part looks easy but is actually hard?
- Why does this work for them — and will it work for you?
Then I break everything down in simple, conversational language, so you don’t need a business background to understand it.
Most articles also include sections like:
- What founders can learn from this
- What mistakes to avoid
- Can you realistically build this today?
Because clarity matters more than complexity.
How this helps you as an early-stage founder
If you’re building (or planning to build) an app or startup, this platform helps you:
Think about monetisation before writing code
Make smarter decisions with limited time and money
Understand why many startups fail even with traction
Learn from existing businesses instead of guessing
Want help building your app or startup?
Reading is good.
But if you’re actually serious about building something, sometimes you need clarity tailored to your idea.
I also help early-stage founders with:
- App idea validation
- Business model clarity
- Monetisation strategy
- Early product and revenue thinking
- Founder-level guidance before development starts
If you want to discuss your idea or need honest input before building, you can reach out directly.
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One last thing
I built Business Model Hub because I’ve seen too many founders waste months building products without understanding how the business actually works.
My goal is simple:
Help you think like a founder before you build like one.
If that sounds like what you need, start exploring the business models and use them to build smarter.
FAQs
Business Model Hub is a founder-focused platform where I explain how real apps and startups make money. I break down business models in a simple, practical way so early-stage founders can understand monetisation before they start building.
This is for early-stage founders who want to build an app or startup and need clarity on:
revenue models
monetisation strategies
profitability reality
If you’re planning, validating, or just starting out, this content is made for you.
Not at all.
Everything is written in plain, simple language, without business jargon. If you can understand how apps work, you can understand the business models explained here.
You shouldn’t copy them blindly.
The goal is to understand the logic behind each model and then adapt it to your own product, market, and execution level. I also explain what works, what fails, and what founders usually underestimate.
Most sites explain what a business model is.
I focus on whether it actually makes sense for a new founder to build today including costs, risks, and execution difficulty. It’s written from a builder’s point of view, not a textbook.
Yes. All business model articles and insights on the site are free to read. The goal is to help founders make smarter decisions early on.
Yes that’s one of the main reasons I built this.
Understanding how similar startups make money helps you validate ideas logically, not emotionally, before investing time and money.
Yes.
If you need one-to-one guidance around app idea validation, business model clarity, or monetisation strategy, you can reach out through the contact page to discuss your idea.
The focus is mainly on apps, platforms, and modern startups, but many of the business models can also apply to digital businesses, marketplaces, and internet-first products.