Duolingo makes money primarily through subscriptions (Super Duolingo), in-app advertising, and its English proficiency test. It runs on a freemium model users learn for free, but pay for an ad-free experience and advanced features. But that’s just the surface. The…
The education market has undergone a dramatic transformation over the past decade. Traditional classroom settings and rigid schedules are giving way to flexible, personalized online learning experiences. Students no longer need to commute to language schools or coordinate conflicting schedules…
Duolingo is used by millions worldwide. Every day, people open the app to learn new languages. Yet, the app remains completely free. So, how does Duolingo actually make money? In this post, the business model behind Duolingo will be explained.…
