Imagine selling your home the same way you order a pizza online. No open houses, no negotiating with strangers, no waiting for months hoping a buyer shows up. That is exactly what Opendoor promised when it launched, and it fundamentally…
Real estate has always been one of the most commission-heavy industries in the world. For decades, buying or selling a home meant handing over 5–6% of the transaction value to agents. On a $500,000 home, that’s $25,000–$30,000 in fees. Redfin…
Zillow makes money primarily by selling high intent buyer leads to real estate agents through its Premier Agent program. It also generates revenue from mortgage origination, rental listings, and closing services. Instead of acting like a traditional brokerage that owns…
